Market Overview:
The global subscription box market reached a value of US$ 22.7 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 65.0 Billion by 2027, exhibiting a CAGR of 18.3% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
A subscription box refers to the auto-delivery service of niche-oriented items on a recurring basis, such as monthly, half-yearly or yearly. Some unique features of subscription boxes include curation of products by the consumers, surprise or mystery items in the box, and aesthetic representation of the contents. Based on a wide range of products, subscription boxes are extensively adopted across diverse sectors, such as food and beverages, personal grooming and hygiene, health and fitness, childcare, apparel, books, pet care, etc.
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Note:Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
A significant growth in thee-commerce随着日益渗透社会部门media trends is primarily augmenting the market for subscription boxes. Furthermore, the rising influence of various social media blogs and numerous celebrity endorsements is also propelling the product demand, particularly among the urbanized and millennial population. Additionally, several retailers across diverse industries, such as personal grooming,cosmetics, food and beverages, apparel, etc., are adopting numerous marketing strategies for expanding their consumer base. These retailers are introducing long-term subscription services for developing customer loyalty along with catering to specific consumer tastes and preferences. In line with this, various social media-based startups are getting inclined towards subscription boxes for creating brand awareness, maintaining consistent revenue, and promoting built-in marketing. Additionally, these startups are also collaborating with several social media bloggers, vloggers, and influencers for promoting their products, thereby further bolstering the market growth. Moreover, numerous luxury brands in the fashion and cosmetics sectors are launching free product trials along with offering heavy discounts by the adoption of subscription boxes which is also augmenting the market. In addition to this, the increasing consumer preferences towards personalized items and curated products will continue to drive the global market for subscription boxes over the forecast period.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global subscription box market, along with forecasts at the global, regional and country level from 2022-2027. Our report has categorized the market based on type, gender and application.
Breakup by Type:
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Note:Values and trends in the above chart consists of dummy data and are only shown here for representation purpose. Kindly contact us for the actual market size and trends.
- Replenishment Subscription
- Curation Subscription
- Access Subscription
Breakup by Gender:
Breakup by Application:
- Clothing and Fashion
- Beauty
- Food and Beverages
- Pet Food
- Baby Products
- Health and Fitness
- Others
Breakup by Region:
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- North America
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Amazon Subscribe & Save (Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc), FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Loot Crate, Personalized Beauty Discovery Inc. and TechStyle Fashion Group.
Report Coverage:
| Report Features |
Details |
| Base Year of the Analysis |
2021 |
| Historical Period |
2016-2021 |
| Forecast Period |
2022-2027 |
| Units |
US$ Billion |
| Segment Coverage |
Type, Gender, Application, Region |
| Region Covered |
Asia Pacific, Europe, North America, Latin America, Middle East and Africa |
| Countries Covered |
United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico |
| Companies Covered |
Amazon Subscribe & Save (Amazon.com, Inc.), BarkBox, Birchbox, Blue Apron Holdings Inc., Dollar Shave Club, Inc. (Unilever plc), FabFitFun, Glossybox (The Hut.com Ltd.), Grove Collaborative Inc., Harry's Inc., HelloFresh SE, Loot Crate, Personalized Beauty Discovery Inc. and TechStyle Fashion Group |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- How has the global subscription box market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the global subscription box market?
- What are the key regional markets?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the gender?
- What is the breakup of the market based on the application?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the global subscription box market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Subscription Box Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Replenishment Subscription
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Curation Subscription
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Access Subscription
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Gender
7.1 Male
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Female
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Application
8.1 Clothing and Fashion
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Beauty
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Food and Beverages
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Pet Food
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Baby Products
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Health and Fitness
8.6.1 Market Trends
8.6.2 Market Forecast
8.7 Others
8.7.1 Market Trends
8.7.2 Market Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Market Trends
9.1.1.2 Market Forecast
9.1.2 Canada
9.1.2.1 Market Trends
9.1.2.2 Market Forecast
9.2 Asia Pacific
9.2.1 China
9.2.1.1 Market Trends
9.2.1.2 Market Forecast
9.2.2 Japan
9.2.2.1 Market Trends
9.2.2.2 Market Forecast
9.2.3 India
9.2.3.1 Market Trends
9.2.3.2 Market Forecast
9.2.4 South Korea
9.2.4.1 Market Trends
9.2.4.2 Market Forecast
9.2.5 Australia
9.2.5.1 Market Trends
9.2.5.2 Market Forecast
9.2.6 Indonesia
9.2.6.1 Market Trends
9.2.6.2 Market Forecast
9.2.7 Others
9.2.7.1 Market Trends
9.2.7.2 Market Forecast
9.3 Europe
9.3.1 Germany
9.3.1.1 Market Trends
9.3.1.2 Market Forecast
9.3.2 France
9.3.2.1 Market Trends
9.3.2.2 Market Forecast
9.3.3 United Kingdom
9.3.3.1 Market Trends
9.3.3.2 Market Forecast
9.3.4 Italy
9.3.4.1 Market Trends
9.3.4.2 Market Forecast
9.3.5 Spain
9.3.5.1 Market Trends
9.3.5.2 Market Forecast
9.3.6 Russia
9.3.6.1 Market Trends
9.3.6.2 Market Forecast
9.3.7 Others
9.3.7.1 Market Trends
9.3.7.2 Market Forecast
9.4 Latin America
9.4.1 Brazil
9.4.1.1 Market Trends
9.4.1.2 Market Forecast
9.4.2 Mexico
9.4.2.1 Market Trends
9.4.2.2 Market Forecast
9.4.3 Others
9.4.3.1 Market Trends
9.4.3.2 Market Forecast
9.5 Middle East and Africa
9.5.1 Market Trends
9.5.2 Market Breakup by Country
9.5.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Amazon Subscribe & Save (Amazon.com Inc.)
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Barkbox
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Birchbox
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 Blue Apron Holdings Inc.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.4.3 Financials
14.3.4.4 SWOT Analysis
14.3.5 Dollar Shave Club Inc. (Unilever plc)
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.6 FabFitFun
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 Glossybox (The Hut.com Ltd.)
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.8 Grove Collaborative Inc.
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 Harry's Inc
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 HelloFresh SE
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.10.3 Financials
14.3.11 Loot Crate
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 Personalized Beauty Discovery Inc
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.13 TechStyle Fashion Group
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
List of Figures
Figure 1: Global: Subscription Box Market: Major Drivers and Challenges
Figure 2: Global: Subscription Box Market: Sales Value (in Billion US$), 2016-2021
Figure 3: Global: Subscription Box Market: Breakup by Type (in %), 2021
Figure 4: Global: Subscription Box Market: Breakup by Gender (in %), 2021
Figure 5: Global: Subscription Box Market: Breakup by Application (in %), 2021
Figure 6: Global: Subscription Box Market: Breakup by Region (in %), 2021
Figure 7: Global: Subscription Box Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 8: Global: Subscription Box (Replenishment Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: Global: Subscription Box (Replenishment Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: Global: Subscription Box (Curation Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: Global: Subscription Box (Curation Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: Global: Subscription Box (Access Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: Global: Subscription Box (Access Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: Global: Subscription Box (Male) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: Global: Subscription Box (Male) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: Global: Subscription Box (Female) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: Global: Subscription Box (Female) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: Global: Subscription Box (Clothing and Fashion) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: Global: Subscription Box (Clothing and Fashion) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: Global: Subscription Box (Beauty) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: Global: Subscription Box (Beauty) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: Global: Subscription Box (Food and Beverages) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: Global: Subscription Box (Food and Beverages) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Global: Subscription Box (Pet Food) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Global: Subscription Box (Pet Food) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Global: Subscription Box (Baby Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Global: Subscription Box (Baby Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Global: Subscription Box (Health and Fitness) Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Global: Subscription Box (Health and Fitness) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Global: Subscription Box (Other Applications) Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Global: Subscription Box (Other Applications) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: North America: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: North America: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: United States: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: United States: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: Canada: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 37: Canada: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
图38:亚太:订阅箱市场:Sales Value (in Million US$), 2016 & 2021
Figure 39: Asia Pacific: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 40: China: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 41: China: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 42: Japan: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 43: Japan: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 44: India: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 45: India: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 46: South Korea: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 47: South Korea: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 48: Australia: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 49: Australia: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 50: Indonesia: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 51: Indonesia: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 52: Others: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
图53:其他:市场Forecas订阅框t: Sales Value (in Million US$), 2022-2027
Figure 54: Europe: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 55: Europe: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 56: Germany: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 57: Germany: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 58: France: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 59: France: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 60: United Kingdom: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 61: United Kingdom: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 62: Italy: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 63: Italy: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 64: Spain: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 65: Spain: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 66: Russia: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 67: Russia: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 68: Others: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 69: Others: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 70: Latin America: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 71: Latin America: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 72: Brazil: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 73: Brazil: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 74: Mexico: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 75: Mexico: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 76: Others: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 77: Others: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 78: Middle East and Africa: Subscription Box Market: Sales Value (in Million US$), 2016 & 2021
Figure 79: Middle East and Africa: Subscription Box Market: Breakup by Country (in %), 2021
Figure 80: Middle East and Africa: Subscription Box Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 81: Global: Subscription Box Industry: SWOT Analysis
Figure 82: Global: Subscription Box Industry: Value Chain Analysis
Figure 83: Global: Subscription Box Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Subscription Box Market: Key Industry Highlights, 2021 and 2027
Table 2: Global: Subscription Box Market Forecast: Breakup by Type (in Million US$), 2022-2027
表3:全球:订阅箱市场预测:Breakup by Gender (in Million US$), 2022-2027
Table 4: Global: Subscription Box Market Forecast: Breakup by Application (in Million US$), 2022-2027
Table 5: Global: Subscription Box Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: Global: Subscription Box Market: Competitive Structure
Table 7: Global: Subscription Box Market: Key Players