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According to the latest report by IMARC Group, titled "身体磨砂膏市场:全球工业上ry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," theglobal body scrub marketis expected to exhibit a CAGR of 5.2% during 2022-2027. A body scrub is a skincare product that is utilized for removing dead skin cells through the process of exfoliation. It is also used as a body treatment product that is used for hydrating and cleansing the skin while improving the body’s blood circulation. Also known as a body exfoliant, its usage is associated with softening and smoothening the skin and reducing various dermatological conditions, such as acne, blemishes, pigmentation and signs of aging. It utilizes numerous aromatic massaging oils and ingredients, including cocoa butter, coconut oil, almond and apricot, for its formulation that provide the skincare product with additional nourishment.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Body Scrub Market Trends:
The global market is primarily driven by the increasing uptake of skincare products. The widespread preference for personal grooming and the growing awareness regarding the benefits of skincare routines, along with the rising focus on maintaining a youthful appearance, have boosted the uptake of body scrubs across the globe. Along with this, the inflating disposable incomes of the masses and their shifting lifestyle preferences are also providing a thrust to the market growth. The market is further driven by the escalating demand for skincare products with herbal, organic and natural ingredients. These products are generally chemical- and paraben-free that minimizes the chances of developing skin allergies or reactions. Additionally, exfoliating products fortified with coconut oil are also gaining widespread popularity among the masses as these scrubs are enhanced with anti-tanning and anti-inflammatory properties. Furthermore, easy product availability through online and offline retail channels that offer discounted rates and flexible payment options to their customers is also acting as a major growth-inducing factor. Some of the other factors contributing to the market growth include increasing preference for grooming among males and the aggressive promotional activities conducted by vendors through social media platforms.
Market Summary:
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