市场概况：
亚太数字OOH广告市场预计将在2021 - 2026年期间以15.7％的复合年增长率增长。考虑到Covid-19的不确定性，我们一直在不断跟踪和评估大流行对不同最终使用行业的直接和间接影响。OB欧宝体育这些见解作为主要市场贡献者包含在报告中。
数字OOH（室外）广告被用作一种动态通信媒介，以广告产品或向公众传播信息。它通常安装在公共场所，例如机场，火车站，公共汽车庇护所，购物中心和道路。它也用于室内空间，例如医疗候诊室，零售店和电影院。目前，由于快速的城市化和高级技术的渗透率不断增长，数字OOH广告正在亚太地区受到关注。
The increasing number of commercial spaces, along with the rising number of individuals spending their time outdoors, represents one of the key factors impelling the market growth in the Asia Pacific region. Apart from this, with the increasing internet penetration, digital and internet-based advertising platforms are emerging, which is positively impacting the market growth in the region. Furthermore, the growing popularity of digital billboards is also bolstering the market growth. Moreover, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographics. They are also focusing on developing screens that deliver contextually relevant, intelligent and real-time content, which is anticipated to influence the market positively in the coming years.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Asia Pacific digital OOH advertising market, along with forecasts at the regional and country level from 2021-2026. Our report has categorized the market based on format type, application and end use industry.
按格式分解类型：
- 数字广告牌
- Video Advertising
- Ambient Advertising
- Others
按应用程序分解：
Breakup by End Use Industry:
- Retail
- 娱乐
- Banking
- Transportation
- 教育
- Others
Breakup by Country:
- China
- Japan
- 印度
- South Korea
- Australia
- Indonesia
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features |
Details |
| Base Year of the Analysis |
2020 |
| 历史时期 |
2015-2020 |
| Forecast Period |
2021-2026 |
| Units |
US$ Billion |
| Segment Coverage |
Format Type, Application, End Use Industry, Country |
| Countries Covered |
China, Japan, India, South Korea, Australia, Indonesia, Others |
| Customization Scope |
10% Free Customization |
| Report Price and Purchase Option |
Single User License: US$ 2499
Five User License: US$ 2999
Corporate License: US$ 3999 |
| Post-Sale Analyst Support |
10-12 Weeks |
| Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
- 到目前为止，亚太数字OOH广告市场的表现如何？未来几年的表现如何？
- What has been the impact of COVID-19 on the Asia Pacific digital OOH advertising market?
- 什么是主要的区域市场？
- What is the breakup of the market based on the format type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the end use industry?
- What are the various stages in the value chain of the industry?
- 该行业的主要驱动因素和挑战是什么？
- What is the structure of the Asia Pacific digital OOH advertising market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1主要来源
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1概述
4.2 Key Industry Trends
5 Asia Pacific Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2市场预测
6.3 Ambient Advertising
6.3.1市场趋势
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7按应用市场破裂
7.1户外
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End Use Industry
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2市场预测
8.3 Banking
8.3.1市场趋势
8.3.2市场预测
8.4 Transportation
8.4.1 Market Trends
8.4.2市场预测
8.5教育
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1市场趋势
8.6.2 Market Forecast
9 Market Breakup by Country
9.1 China
9.1.1 Market Trends
9.1.2按格式类型的市场破裂
9.1.3 Market Breakup by Application
9.1.4 Market Breakup by End Use Industry
9.1.5 Market Forecast
9.2 Japan
9.2.1 Market Trends
9.2.2 Market Breakup by Format Type
9.2.3 Market Breakup by Application
9.2.4最终使用行业的市场破裂
9.2.5 Market Forecast
9.3 India
9.3.1 Market Trends
9.3.2按格式类型破裂
9.3.3 Market Breakup by Application
9.3.4 Market Breakup by End Use Industry
9.3.5 Market Forecast
9.4韩国
9.4.1 Market Trends
9.4.2 Market Breakup by Format Type
9.4.3 Market Breakup by Application
9.4.4最终使用行业的市场破裂
9.4.5 Market Forecast
9.5澳大利亚
9.5.1 Market Trends
9.5.2按格式类型的市场破裂
9.5.3 Market Breakup by Application
9.5.4 Market Breakup by End Use Industry
9.5.5 Market Forecast
9.6 Indonesia
9.6.1 Market Trends
9.6.2 Market Breakup by Format Type
9.6.3 Market Breakup by Application
9.6.4 Market Breakup by End Use Industry
9.6.5 Market Forecast
9.7其他
9.7.1 Market Trends
9.7.2 Market Breakup by Format Type
9.7.3市场分手的应用程序
9.7.4 Market Breakup by End Use Industry
9.7.5 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2优势
10.3 Weaknesses
10.4 Opportunities
10.5威胁
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3供应商的议价能力
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13价格分析
14政策和监管景观
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3主要参与者的概况
List of Figures
图1:亚太地区: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Billion US$), 2015-2020
Figure 3: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2021-2026
Figure 4: Asia Pacific: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
图5：亚太：数字OOH广告市场：按应用分解（IN％），2020年
Figure 6: Asia Pacific: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 7: Asia Pacific: Digital OOH Advertising Market: Breakup by Country (in %), 2020
图8：亚太：数字OOH广告（数字广告牌）市场：销售价值（百万美元），2015年和2020年
Figure 9: Asia Pacific: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 10: Asia Pacific: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2015 & 2020
图11：亚太：数字OOH广告（视频广告）市场预测：销售价值（百万美元），2021-2026
Figure 12: Asia Pacific: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2015 & 2020
Figure 13: Asia Pacific: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 14: Asia Pacific: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2015 & 2020
Figure 15: Asia Pacific: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 16: Asia Pacific: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2015 & 2020
Figure 17: Asia Pacific: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 18: Asia Pacific: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2015 & 2020
Figure 19: Asia Pacific: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 20: Asia Pacific: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2015 & 2020
图21：亚太：数字OOH广告（零售）市场预测：销售价值（百万美元），2021-2026
Figure 22: Asia Pacific: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2015 & 2020
Figure 23: Asia Pacific: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 24: Asia Pacific: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2015 & 2020
图25：亚太：数字OOH广告（银行）市场预测：销售价值（百万美元），2021-2026
Figure 26: Asia Pacific: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2015 & 2020
图27：亚太：数字OOH广告（运输）市场预测：销售价值（百万美元），2021-2026
Figure 28: Asia Pacific: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2015 & 2020
Figure 29: Asia Pacific: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2021-2026
图30：亚太：数字OOH广告（其他最终使用行业）市场：销售价值（百万美元），2015年和2020年OB欧宝体育
Figure 31: Asia Pacific: Digital OOH Advertising (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 32: China: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 33: China: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 34: China: Digital OOH Advertising Market: Breakup by Application (in %), 2020
图35：中国：数字OOH广告市场：最终使用行业（IN％），2020年分手
图36：中国：数字OOH广告市场预测：销售价值（百万美元），2021-2026
图37：日本：数字OOH广告市场：销售价值（百万美元），2015年和2020年
图38：日本：数字OOH广告市场：按格式类型分手（％），2020年
Figure 39: Japan: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 40: Japan: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 41: Japan: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 42: India: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 43: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 44: India: Digital OOH Advertising Market: Breakup by Application (in %), 2020
图45:印度:数字哦广告市场:Breakup by End Use Industry (in %), 2020
Figure 46: India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 47: South Korea: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 48: South Korea: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 49: South Korea: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 50: South Korea: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
Figure 51: South Korea: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2021-2026
Figure 52: Australia: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
Figure 53: Australia: Digital OOH Advertising Market: Breakup by Format Type (in %), 2020
Figure 54: Australia: Digital OOH Advertising Market: Breakup by Application (in %), 2020
图55：澳大利亚：数字OOH广告市场：最终使用行业（IN％），2020年分手
图56：澳大利亚：数字OOH广告市场预测：销售价值（百万美元），2021-2026
Figure 57: Indonesia: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
图58：印度尼西亚：数字OOH广告市场：按格式类型分手（IN％），2020年
Figure 59: Indonesia: Digital OOH Advertising Market: Breakup by Application (in %), 2020
Figure 60: Indonesia: Digital OOH Advertising Market: Breakup by End Use Industry (in %), 2020
图61：印度尼西亚：数字OOH广告市场预测：销售价值（百万美元），2021-2026
Figure 62: Others: Digital OOH Advertising Market: Sales Value (in Million US$), 2015 & 2020
图63：其他：数字OOH广告市场预测：销售价值（百万美元），2021-2026
Figure 64: Asia Pacific: Digital OOH Advertising Industry: SWOT Analysis
Figure 65: Asia Pacific: Digital OOH Advertising Industry: Value Chain Analysis
Figure 66: Asia Pacific: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Asia Pacific: Digital OOH Advertising Market: Key Industry Highlights, 2020 and 2026
Table 2: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2021-2026
Table 3: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2021-2026
Table 4: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by End Use Industry (in Million US$), 2021-2026
Table 5: Asia Pacific: Digital OOH Advertising Market Forecast: Breakup by Country (in Million US$), 2021-2026
表6：亚太：数字OOH广告市场：竞争结构
Table 7: Asia Pacific: Digital OOH Advertising Market: Key Players